R4310 Director, LTC Marketing - INGREZZA

Salary 188000-272000
LocationSan Diego
Employment type Permanent

Job description

This position will be responsible for leading the Long-Term Care (LTC) strategy for two indications.

This position requires a highly motivated individual with deep LTC experience in both Sales and Marketing and a strong understanding of the market access landscape and will be responsible for development, implementation, and execution of LTC marketing strategies.

This individual will have brand leadership experience, have deep LTC marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting LTC and Brand strategies. They will be a strong leader, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to the brand mission.

Your Contributions
  • Serves as a subject matter expert for the product, market, and treatment landscape in LTC
  • Work cross-functionally to lead the development of the Annual LTC Brand Plan and budgeting process
  • Partner with the Field Sales, Market Access, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics, and resources against LTC business
  • Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develop tactics to respond to threats and opportunities
  • Serves as marketing representative on promotional review committee for all LTC materials. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines
  • Lead strategy for national LTC society interactions and congress meetings; support sales force and RMM’s in the execution of local/regional LTC society and educational events
  • Collaborates with Sales Training to ensure LTC brand strategy and materials are pulled through
  • Strong leadership attributes to generate commitment and constructively resolve issues
  • Must be comfortable in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
  • Collaborate with multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
  • Deep experience in leading the successful development and creation of LTC marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities
  • Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, and others, as appropriate
  • Supports All POA, regional sales meeting planning and execution
  • Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
  • Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
  • Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
  • Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
  • Contributes to the strategic development and execution of the brand initiatives
  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
  • At all times, ensures compliance with all corporate polices, regulations and laws
  • Other duties as assigned
  • BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
  • Master's or MBA degree preferred and 10+ years of related experience OR
  • PhD and 7+ years of related experience
  • Marketing acumen with demonstrable depth of knowledge disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
  • Expertise in digital marketing
  • Experience in collaboration across HCP and Patient and Medical marketing
  • Experience executing advisory boards and competitive intelligence
  • Aptitude for building positive working relationships
  • Ability to effectively manage multiple projects and vendors
  • Demonstrated proficiency in PowerPoint, Word and Excel,
  • Demonstrated strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
  • Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
  • Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
  • Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
  • High ethical standards and personal integrity
  • Proven ability to hit the ground running and take charge of the position
  • Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
  • Ability to navigate organization with minimal direction, in support of completing tasks
  • Flexibility to accommodate constantly changing environment
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
  • Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
  • Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
  • Ability to work as part of and lead multiple teams
  • Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
  • Excellent computer skills
  • Excellent listening, verbal and written communication, and presentation skills
  • Excellent problem-solving and analytical thinking skills
  • Sees broader picture and longer-term impact on division/company
  • Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
  • Excellent project management, strong project leadership skills
  • Ability to manage and develop others